Bounce Cream Is The Mysterious New Trend Your Skin Needs
The Korean obsession with great skin is all about that bounce — dewy, taut complexions that sing with hydrated resilience. There’s even a whole set of vocabulary surrounding this trend, with onomatopeias like “chok chok” (“moist”), “taeng taeng” (“taut”), and “jjon jjon” (“taut” or “moist” in reference to skin) to describe the enviable spring of a flawless visage. If 2014 was the year of the butt elsewhere in the world, in Korea it was about the bounce of an entirely different set of cheeks.
This trend means Korean shelves are full of products with markedly different textures than those of the West. Some of these formulas even jiggle — dare I say, twerk — while others are less literal about the bounce aspect.
“A 95% organic, water-free face cream with fermented soy (natto), rice & aloe vera extract for hydration and nourishment. Fermentation helps to break down ingredients for better penetration and it also allows for less preservatives to be used in the formula.”
Why they love it: “We love natto cuisine, but we love it even more on our faces. This cream is lightweight yet gives long-lasting, bouncy hydration and has a lovely, earthy scent that is from natural essential oils.”
