Á¦¸ñ [Bustle 2015.11.05] <br>7 All Natural Korean Beauty Brands Committed To All Things Organic
7 All Natural Korean Beauty Brands Committed To All Things Organic — PHOTOS
If you're one of the many people who has switched (or wants to switch) to an all natural beauty routine, you don't have to miss out on Korean beauty and skincare products. But finding natural Korean beauty products can take a bit of extra effort because labeling can be inconsistent and claims of "natural" ingredients or "cruelty-free" products don't have to be certified by an independent regulatory agency. (This, it should be noted, isn't a problem unique to Korean cosmetics, and labels like "cruelty-free" don't have legal definitions in the United States either, while "natural" can mean a whole bunch of things, depending on the brand. Generally, though, the "all-natural" term refers to products that don't use synthetic chemicals.)

Fortunately for those looking to make ethical and eco-friendly cosmetic purchases from Korea, there are big-name Korean brands that do not test their products on animals. In fact, one of country's largest cosmetics companies AmorePacific voluntarily suspended animal testing in 2008; the company's holdings include the popular brands Etude House, IOPE, and Mamonde.

The relative flexibility of words like "cruelty-free" and "natural" means it's important to do your research if you want to understand which companies and brands are just as committed to using all-natural ingredients and creating cruelty-free products as you are to using them. But if you're willing to put in the effort, you can definitely find some great all-natural beauty products from Korea. To get you started, here are seven K-beauty brands making that commitment to be natural.

3. Whamisa
Whamisa Organic Flowers Olive Leaf Mist, $23, Amazon
Whamisa describes itself as an "organic fermentation cosmetic brand," and is perhaps best known for its mists and facial spray, neither of which include artificial fragrances or preservatives. Not only are the mists raved about, even being named the fanciest facial spray by Refinery 29, but they're also certified natural by the European trade organization BDIH.